Alt Text: Writing It Well and Getting It Right
What alt text is for, when to leave it empty, how to write it for charts and product photos, and how to find every image missing it.
Navigation, Breadcrumbs and the 404 Page
Menu size, breadcrumb markup, footer clutter and what a 404 page should do. The structural decisions that determine whether people find things.
Structuring Content People Actually Read
Heading hierarchy, anchor navigation and progressive disclosure. How to structure a long page so both readers and search engines can navigate it.
Hardening a WordPress Site: A Practical Checklist
Logins, the admin URL, XML-RPC, the REST API and CAPTCHA. What genuinely reduces risk on a WordPress site, and what is mostly security theater.
Internal and External Links Done Right
Where internal links belong, how many is enough, what anchor text should say, and whether nofollow and noopener still do anything.
Redirects and URL Structure Done Right
Broken URLs, redirect chains and messy permalinks quietly leak traffic. What actually costs you rankings, what does not, and how to fix each one.
How to Fix Duplicate Content and Canonical Tag Errors
Duplicate content splits your rankings across URLs that should be one page. How canonical tags, 301 redirects and the right WordPress settings consolidate them.
Title Tags and Meta Descriptions That Earn Clicks
How long titles and descriptions can really be, why Google rewrites most of them anyway, and how to write the ones it decides to keep.
HTTPS, Security Headers and Firewalls
Mixed content, HSTS, CSP and what a web application firewall actually blocks. Which headers are worth setting, and the one you should not set.
Robots.txt and Sitemaps: What Each One Controls
Robots.txt controls crawling, sitemaps suggest what to crawl, and neither controls indexing. How to set up both, including the AI crawler rules.