Open Graph and Twitter Card Tags: A Working Reference
Every Open Graph and Twitter Card tag that matters, with copy-paste examples, image sizes, WordPress setup, and which validators still work.
Schema Markup: Which Types Still Produce Results
Google has quietly retired several rich result types, FAQ and HowTo among them. Which schema still earns you something, and how to set it up.
Video, GIFs and Carousels: The Heavy Media Problem
Animated GIFs, autoplay video and image carousels are the heaviest things on most pages, and roughly one percent of visitors click a carousel.
CDNs and Edge Delivery: When You Actually Need One
What a CDN actually does, when it makes a measurable difference, when it does not, and how to configure one without breaking checkout or caching.
PWAs and Service Workers: What They Actually Give You
Offline caching, installability and push notifications. What a progressive web app genuinely delivers, and when it is not worth the engineering.
Third-Party Scripts: The Cost of Other People’s Code
Analytics, chat widgets, social embeds, comment systems and web fonts all run code you did not write. How to measure the cost and cut it down.
WordPress Bloat: Plugins, Themes and Page Builders
Plugin count is not the problem; what each one loads on every page is. How to find the ones actually costing you, and what page builders really add.
WordPress Database Performance
Autoloaded options, post revisions, transients and orphaned metadata: what actually makes a WordPress database slow, and how to fix each one.
Image Optimization: The Complete Checklist
Formats, compression, sizing, dimensions, lazy loading and hero priority. The full sequence for stopping images from slowing your site down.
Render-Blocking Resources and Resource Hints
Why CSS and JavaScript delay your first paint, and how defer, critical CSS, preload and preconnect change the order the browser does things in.