Internal and External Links Done Right
Where internal links belong, how many is enough, what anchor text should say, and whether nofollow and noopener still do anything.
Redirects and URL Structure Done Right
Broken URLs, redirect chains and messy permalinks quietly leak traffic. What actually costs you rankings, what does not, and how to fix each one.
How to Fix Duplicate Content and Canonical Tag Errors
Duplicate content splits your rankings across URLs that should be one page. How canonical tags, 301 redirects and the right WordPress settings consolidate them.
Title Tags and Meta Descriptions That Earn Clicks
How long titles and descriptions can really be, why Google rewrites most of them anyway, and how to write the ones it decides to keep.
Robots.txt and Sitemaps: What Each One Controls
Robots.txt controls crawling, sitemaps suggest what to crawl, and neither controls indexing. How to set up both, including the AI crawler rules.
Open Graph and Twitter Card Tags: A Working Reference
Every Open Graph and Twitter Card tag that matters, with copy-paste examples, image sizes, WordPress setup, and which validators still work.
Schema Markup: Which Types Still Produce Results
Google has quietly retired several rich result types, FAQ and HowTo among them. Which schema still earns you something, and how to set it up.