Alt Text: Writing It Well and Getting It Right
What alt text is for, when to leave it empty, how to write it for charts and product photos, and how to find every image missing it.
Navigation, Breadcrumbs and the 404 Page
Menu size, breadcrumb markup, footer clutter and what a 404 page should do. The structural decisions that determine whether people find things.
Structuring Content People Actually Read
Heading hierarchy, anchor navigation and progressive disclosure. How to structure a long page so both readers and search engines can navigate it.